Brand Management – Calvin Klein, Clarin & The Barclays Center

On a recent trip to New York City, I stopped by one of my newest customers, the Barclays Center, home of the NBA Brooklyn Nets. Matt Felker, Director of Arena Operations was nice enough to show me around the building. One thing that stood out that I found very interesting was there loading dock. Inside the building, once you enter the loading dock area, there is a large 80 foot diameter turntable. Large enough to spin tractor trailer truck in a full circle! With no ramp access to the underground parking lot, buses use a large 40 foot long elevator. Very impressive!!

Clarin by HusseySeating VIP sideline chairs customized with the Calvin Klein logo

Clarin by HusseySeating VIP sideline chairs customized with the Calvin Klein logo

Facilities are continuing to look for partnerships and sponsors to create revenues. Premium seating areas are seeing more and more opportunities for sponsorship deals. Most common are auto makers (Ford, Lexus etc.) or a national beverage company (Budweiser, Gatorade etc.)

But not at the Barclays Center. What really caught my eye was the fact that all of the premium court side seating was sponsored by "Calvin Klein". This was unique and one of a kind to see a leading fashion brand branded not only around the first row of court side seats, but also 3 to 4 rows behind court side. Calvin Klein has certainly made a statement and is seen by all who attend a Brooklyn Nets NBA basketball game!

To see more VIP chairs click here. To see more photos of the Barclay Center and other great facilities click here. And, of course, don't hesitate to contact me if I can help you with your venue's seating needs.